"And so, that was a very difficult time to get over personally. In that time, has Cook become more bold, or more cautious? "I came into the CEO role at a time that I was, along with the company, in deep despair over Steve's health," he said. He has pledged to get there in just seven years, and hopes Apple's lead will inspire others to follow. Cook wants to match every bit of carbon released by Apple products with clean energy and carbon capture (what's called "carbon neutral"), from mining, manufacturing, shipping, even recycling. And I know they're not going to copy a decision that's not a good economic decision." Apple CEO Tim Cook with CBS News' John Dickerson, at a solar energy installation north of Austin that can power more than 100,000 homes.Īpple has similar investments towards its clean energy goals, from Oregon to California, in China and Singapore. What Cook means by hard work is making sure environmental choices make business sense: "I want to see that it pencils out, because I want other people to copy it. "I don't do virtue signaling, at all," said Apple CEO Tim Cook. This four-mile-long stretch of solar panels – nearly a million of them – will look to some like a bold step towards a clean-energy future, and to others like marketing disguised as social conscience, what cynics would call "virtue signaling." In Brown County, Texas – flat, dry, near the geographical center of the state – Apple has invested in a joint venture to power 100,000 homes with clean energy. CEO Tim Cook on Apple's clean energy future 09:32
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